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Posted by on May 9, 2017 in Uncategorized |

Business Digital Marketing Strategies Matter – Here’s Why

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one.

And yet, on the ground, most companies remain unconvinced. Studies shows that a full 50% of marketers have active digital marketing programmes, but no defined strategy at all. This is actually a slight increase from the previous year, when the figure was 46%. The other half is divided between those who have a stand-alone digital strategy (16%), and those who have integrated it into a more general marketing plan (34%). The latter are probably more advanced marketers, for whom digital marketing has become ‘business as usual’. I’m sure that many of the 50% of companies that do not yet have a written strategy are using digital media effectively and could certainly be getting results from their search, email or social media marketing. digital marketing company Massachusetts will tell you a strategy is the best option. Here are two reasons why:

  1. A written strategy gives you direction and focus

Companies that have not written down their approach may have a general sense of what they want to do online and what their tactics are, but are unlikely to have properly defined some of the essential elements.

For example, they may know that they want to get more visits to their website, but can they say how many? They may want to gain more customers, but can they pinpoint by what percentage, or through which channels?

Without specific goals, it’s harder to know exactly what you need to do online, and later to measure how successful you are.

Creating a written strategy forces companies to tackle these crucial questions, as well as formulate a powerful online value proposition, narrowly define the target audience, and carefully consider all the other building blocks for an effective digital programme.

  1. It ensures everyone is on board – and on the same page

Ensuring that there is broad support for your digital activity within your company can be difficult.

This is much easier to obtain if you have written documentation that spells out what you are aiming to accomplish, how it fits in with the company’s other marketing priorities, and gives you a way of measuring whether it’s working or not. Suddenly you have a digital programme that can be promoted and defended, rather than just “something some of us dabble in”.

Moreover, it ensures that there is a vision and method that everyone has to sign up to. Without a written strategy, every manager and director is free to project their own aims and priorities on the online activity, and all too often, the result is that everyone is working at cross-purposes without ever realising it.  Clarity is essential!

  1. You’ll be better resourced

If you’re working without a strategy, it will be harder to work out in advance what budget your digital programme needs in order to succeed, and what kind of skills your staff need to execute it.

Sure, you can apply for more funding and hire staff as and when the need arises, but you’ll always be on the back foot. Surely it would be more efficient – and easier to successfully make the case – if you were able to present a long-term plan for budget and staff members?

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Posted by on Aug 1, 2016 in Uncategorized |

Hotel Marketing: A Quick Guide.

If you’re the sort of person who enjoys staying away from home in a hotel, this guide is for you. You’ve got your high end, top quality hotels with big brand names like the Hilton or Thistle groups and their hotels come with a high price tag because of the brand rather than anything that they offer that’s different from the ‘budget’ chains. Names like Premier Inn and Travelodge are up and coming in recent years and the quality has upgraded significantly. Why pay the Hilton price tag for the same quality as the Premier Inn down the road?

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There are a lot of reasons hotels are great to stay in, but what we are looking at is the way they market their products to their customers and how the marketing products used impact the customers want to come back and stay. Every hotel has posters, banners, leaflets and various print methods of telling you all about themselves. Menus for the restaurants are always in the bedrooms now, with full A4 sized books of prices and meals as well as room service menus. Information on how to gain access to the Wi-Fi service comes plastered to the television and the newest thing? Hotels now ensure they get table talkers print in their 100s to advertise many smaller services such as pillow menus! Pillow menus are the newest hack with hotels as they allow the customer to choose their own softness of pillow from a range in their room. Quite smart really, given that no two guests have the same taste in comfort.

All these methods of marketing are ways to make the hotel more appealing to guests, clients who have meetings within the hotel and visitors just passing by. Table talkers don’t just appear in the hotel rooms anymore; they’re a feature on hotel restaurant tables and check in desks, too. Small bites of information so as not to overwhelm potential business, but at the same time entice them with services that maybe don’t feature as much as they should. Using these to remind guests of savings or bundle deals they could have, they have a multitude of uses.

Keeping table talkers and menus in general bright, vibrant with ‘in your face’ text to capture the eye have been a way to make more money for a business. Guests who check in at the desk may catch bitesize information about the internet or late check in services on a well-placed table talker. The information used is small but gives the customer a prompt to ask for more information whereby the hotel staff can then explain the services used in a more detailed way.

Bell Graphics print table talkers to any specification you like. They’re designed to suit your brand and the message you wish to convey to your customers in the best and brightest of ways. Hotels aren’t the only users of these marketing gems, but then that’s a whole other article.

 

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Posted by on Jul 28, 2016 in Uncategorized |

Choosing the right presentation folder?

Choosing the right presentation folder printing provider can be difficult depending on your needs as a consumer. Are you looking for a company who produces plain folders or one who can evolve your creative ideas for you? Are you looking for a company who bulk print only or are you looking for a company who can tailor make your vision?

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When you visit bellgraphics.co.uk you can be assured that the company you’re interested in is smart, creative and efficient. We want nothing more than to help you maximise your brand and promote your business mission in the best way possible and what better way to do that than to ensure you’re in the customers mind? Sharp, strategic designs as well as sleek printing materials are key when it comes to advertising yourself as a business. Bell Graphics can offer short or long run printing so whatever size job you require we can manage easily and on the best printing material.

The sophistication of printed presentation folders really stands out when you are raising awareness for your company. Branding and marketing are two of the most crucial aspects of any company and as most know, being a brand leader is the best way to keep sales coming and bankruptcy at bay. If all it took to keep consumers interested was a beautifully printed folder, we would all be rich. Alas, it ALL matters; the materials you have hand in hand with an exquisite presentation folder together count toward your brand marketing. It’s in our interest to make sure you have the best products for your needs. Printed presentation folders are not limited to one type of business. Every business can benefit from having presentation folders as they are a limitless tool when it comes to projecting your image.

Presentation folders are actually one of the most widely used tools in promoting a company. Job fairs are especially full of presentation folders as they do their job: hold information while also promoting a company brand. There are so many different shapes and styles of folder that whatever your needs are as a company, we can match them. All of our design specifications are available on our website as are our contact details so our friendly customer care team is just a phone call away. We can discuss with you your needs and help you build the designs you want to the specifications you require.

Advertising yourself as a company and promoting your business with the best materials is our goal. Your target audience is your biggest consideration so whether you have smaller marketing materials or larger we are able to print great presentation folders to suit. We are aware that your budget will be at the forefront of your mind and while it’s easy to say you can’t put a price on excellent promotional material, we are well aware that your marketing tools need to be affordable. We are able to offer affordable quality in effective time, every time.

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