Hotel Marketing: A Quick Guide.
If you’re the sort of person who enjoys staying away from home in a hotel, this guide is for you. You’ve got your high end, top quality hotels with big brand names like the Hilton or Thistle groups and their hotels come with a high price tag because of the brand rather than anything that they offer that’s different from the ‘budget’ chains. Names like Premier Inn and Travelodge are up and coming in recent years and the quality has upgraded significantly. Why pay the Hilton price tag for the same quality as the Premier Inn down the road?
There are a lot of reasons hotels are great to stay in, but what we are looking at is the way they market their products to their customers and how the marketing products used impact the customers want to come back and stay. Every hotel has posters, banners, leaflets and various print methods of telling you all about themselves. Menus for the restaurants are always in the bedrooms now, with full A4 sized books of prices and meals as well as room service menus. Information on how to gain access to the Wi-Fi service comes plastered to the television and the newest thing? Hotels now ensure they get table talkers print in their 100s to advertise many smaller services such as pillow menus! Pillow menus are the newest hack with hotels as they allow the customer to choose their own softness of pillow from a range in their room. Quite smart really, given that no two guests have the same taste in comfort.
All these methods of marketing are ways to make the hotel more appealing to guests, clients who have meetings within the hotel and visitors just passing by. Table talkers don’t just appear in the hotel rooms anymore; they’re a feature on hotel restaurant tables and check in desks, too. Small bites of information so as not to overwhelm potential business, but at the same time entice them with services that maybe don’t feature as much as they should. Using these to remind guests of savings or bundle deals they could have, they have a multitude of uses.
Keeping table talkers and menus in general bright, vibrant with ‘in your face’ text to capture the eye have been a way to make more money for a business. Guests who check in at the desk may catch bitesize information about the internet or late check in services on a well-placed table talker. The information used is small but gives the customer a prompt to ask for more information whereby the hotel staff can then explain the services used in a more detailed way.
Bell Graphics print table talkers to any specification you like. They’re designed to suit your brand and the message you wish to convey to your customers in the best and brightest of ways. Hotels aren’t the only users of these marketing gems, but then that’s a whole other article.